How to turn your mobile application into business asset?

These days, every business has its own dedicated mobile app – be it a corner coffee shop or a beauty spa downtown. More and more businesses understand the importance of mobile strategy and a mobile-friendly website. Designed and utilised correctly, mobile apps can be a game-changer for your business.

How mobile apps (Android & IOS) help you grow your business?

The use of mobile apps in UAE is swift and it is expected to rise quickly. Building your applications will help your business growth in many ways:

  • Reach out to ever-expanding mobile audiences
  • Build brand recognition
  • Improve customer engagement
  • Cultivate customer loyalty
  • Stand out in the competition
  • Understand trends and gain insights

Developing your own mobile application is the only way to stay competitive in the UAE

  • 89% of UAE's population uses internet for personal purposes very frequently
  • 40% of UAE's smartphone users purchase products online either via apps or website
  • People spend an average of 4 hours per day on mobiles in UAE

Hybrid or native – Which is best for your business?

Building great customer experience for mobile is absolutely important for your business. Developing a well-thought app will improve customer interactions and generate more revenues. However, selecting an app depends upon your needs, time-scale and budget. Let us demystify this technology dilemma – hybrid vs. native app development:

Going native

Native applications are developed for specific mobile operating system. We use Swift for IOS and Java or Kotlin for Android. Though it is costly development, it is a perfect choice for high-end performance applications. Native applications:

  • Deliver great performances
  • Have visually-appealing and stunning UX design
  • Enable you to leverage full capabilities of smartphones
  • Can be delivered more easily in App Stores because of better UX
  • Can work offline and online

Going Hybrid

Hybrid or web applications are developed using two different versions of Android & IOS by leveraging cross-compatible technologies like HTML5, CSS and JavaScript then wrapped into native app using Cordova. Cost-effective and easy-to-develop as compared to native apps, Hybrid has some disadvantages:

  • Mediocre UX design
  • Lack of some native features
  • Slower and lesser personalized user experiences
  • Design is not as good as that of Native app

What are best mobile applications designs?

Creating a robust application can be a challenge – it requires creativity to design attractive, user-friendly and intelligent apps. However, here are a few tips that will help your app developers design something around.

Minimalistic interface:

Easy-to-load, fast and functional, minimalist app designs create effortless user experiences leading to greater level of user engagements.

Personalizing user experiences:

Leverage available data to personalize mobile experiences and provide users with personalized content based on their location, past use or preferences. Personalization is pleasing to users.

VR based UX:

Applications that create virtual reality experiences for users are more likely to effectively communicate brand mission. VR Apps also allow you to demonstrate product features and functionality more effectively with video story-telling.

Integrating IA, chatbots & voice:

Users prefer to interact with simple, intelligent and user-friendly mobile apps. Integrating artificial intelligence and enabling voice commands into your apps will trigger greater user engagements than you might think.

How to generate revenues from mobile apps?

Here are ways to effectively monetize your applications:

In-App purchases: Having the option of in-app purchasing in your application will allow your app users to buy additional features, functionality, content or upgrades of your application.

Paid downloads: It is one of the most effective app monetization strategies if you leverage the knowledge of your targeted audiences to cater right paid user experience.

In-App purchases: Having the option of in-app purchasing in your application will allow your app users to buy additional features, functionality, content or upgrades of your application.

In-App advertising: As in-app advertising offers marketers a better opportunity to reach right people at right time, you can channelize new sources of revenues from your app.

E-commerce apps: With influx of mobile devices into our lives, it isn't a surprise that retail business is moving to e-commerce. Therefore, it is high that you create a mobile application for your business in order to not only build brand love but also boost revenues.

How to advertise your mobile applications?

First and foremost – make your mobile app useful for target audience. Then, you will see great results from marketing campaigns. Here are some great ways to advertise your app:

QR codes: When it comes to encouraging smartphone generation to use your app, QR codes are the most effective way to advertise. Interestingly, you can add QR codes to business cards, website, brochures and emails.

Mobile advertising: PPC (pay-per-click) can help you target people with mobile ads when they are searching on their mobile devices or websites that display Google advertisements.

Social advertising: Social websites like Facebook, Instagram, SnapChat, Twitter and LinkedIn allow you to target people based on their demographics and interests. With their specific platform-centric techniques, you can reach pretty specific audiences.

Guest blogging: Blogging is the best way to create your app audiences organically. You can publish a variety of blogs related to your app niche and link them back to your website, iTunes or Google Play.

Choose Traffic to create stunning mobile apps and generate new streams of revenues

KENZ Advertising: is a leading digital marketing agency in the UAE that has helped many leading brands in the region and beyond to successfully boost their revenues and build brand recognition.

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